Your client said they’d send briefs two weeks ago.
They haven’t.
What do you do?
Nathan from 2022 would’ve panicked. “Do they not want to work with me anymore? Should I start looking for other clients?”
Nathan from last week did something different.
I reached out and asked, “Want me to create the briefs instead?”
They said yes.
Now I have more work. The client sees my strategic side. And I’m more valuable to them.
With AI making it easier to produce drafts, the writers who survive are the ones who can think strategically—not just execute.
That means showing you understand:
The type of content your client’s audience needs
How to structure it for maximum impact
Where it fits in their overall strategy
You don’t need to do hours of unpaid work. But showing a bit of your thinking is what turns you from “the writer” into “the partner.”
Small moves like offering to create briefs, suggesting content ideas, or helping with distribution make you harder to replace.
If you’ve been following my newsletter for a while, you know I talk a lot about finding clients, building portfolios, and positioning yourself strategically.
Which brings me to something I’m excited to share...
I’m teaching portfolio building & personal branding this January
I’m one of 8 instructors for TechWriteable’s January cohort—a 16-week content marketing program that starts January 12th.
Between us, we've worked with brands like HubSpot, Vimeo, Piggyvest, and GrowthX, all from Nigeria.
My module is all about Portfolio Building & Personal Branding. Specifically:
How to create work samples that get you hired
Building an online presence that attracts clients
Positioning yourself so you’re not competing on price
But the cohort covers way more than just my module. You’ll learn from 8 experienced content professionals who work with global brands.
What’s included:
8 live training sessions (one per module)
16 weeks of mentorship and support
Job board access with companies hiring content professionals
Private community
Certificate of completion
The 8 modules cover:
Foundations of Content Marketing
Content Strategy & Planning
Content Creation & AI
SEO, GEO & AEO (optimizing for search and AI platforms)
Social Media & Email Marketing
Portfolio Building & Personal Branding (that’s me!)
Job Applications, Freelancing & Getting Clients
Starting Your Career as a Newbie in Content
Three ways to join:
Full Access (₦50,000) - All 8 modules + everything. Go for this if you want the complete content marketing foundation.
Skill Pack 1 (₦30,000) - Core skills: Foundations, Content Creation & AI, SEO. Choose this if you want to master content creation and search optimization.
Career Launch Pack (₦30,000) - Portfolio, Personal Branding, Job Applications, Freelancing. Best if you’re ready to start landing clients (this includes my module)
⏰ Early-bird pricing ends December 1st (it’s here already😬. Sorry to spring it on you).
Got questions about the cohort or which bundle makes sense for you? Hit reply. Happy to help you figure it out.
See you next week (or in the cohort 👀).